Amplify California

Where do we send the teams?

TLDR

We can realistically knock on 400 doors. Inside the four corridors we have 965 churches to pick from, and 493 of them have already been to Jenness Park. So we have plenty to work with, and we get to be picky.

My rec is 4 teams in the Bay Area, 3 in the Central Valley, 2 in Sacramento, 1 in Fresno. That puts the most people where the warmest relationships already are. Two things to watch: Sacramento runs out of warm churches almost exactly at capacity, and the Central Valley is the hardest place to reach anybody by phone.

965
Churches sitting inside the four corridors
493
Of those have been to Jenness Park before
400
Visits we can actually make in four days
58%
Have a phone number on file we can call

Who's actually on this list

Everybody falls into one of three buckets. This is the part that matters most, because it decides who's worth a team's time.

Been to Jenness Park
493
They've brought a group to camp before. They know the property, they know us, and somebody there already said yes once. These are the doors we want.
Known to Word of Life
372
They're in our records from giving or past contact, but they've never been to Jenness Park. A real relationship, just not a camp one. Good backup when we run out of the first group.
No relationship yet
100
These came off the Southern Baptist Convention list. We've never talked to them. Use them to fill a gap in a route, not to build one around.

What we're working with right now

Straight talk on the list itself, because it shapes what's possible. We have 2,765 churches total, pulled from Barry's giving records, the churches that have attended Jenness Park, and the SBC California list.

Location
99%
Nearly everybody has a city and ZIP, which is how we built the map.
Street address
0%
We don't have a single street address yet. This is the one thing blocking real route planning.
Phone number
69%
Roughly two out of three we can call ahead to book a visit.
Email address
59%
Fine, but the landing page is where we'll really collect email.
Pastor's name
64%
Helps a lot on a cold call. Worth filling in for the churches we actually plan to visit.
Website
34%
Low, but not something we need to fix for this campaign.

The honest limitation: because we only have ZIP codes, this map shows where churches are concentrated, not exactly where each one sits. That's plenty to decide where teams go. It is not enough to plan a driving route, and we'll need street addresses before September.

The four corridors

Tap any corridor to filter everything below it. Bigger circle means more churches in that city.

Tap a corridor or a circle. Tap it again to clear.

Dig into the numbers

Same data as the map, city by city. Filter by corridor above, or by group here.

How I'd split the teams

Ten teams, four days, ten churches a day each. Here are the two ways I'd consider doing it.

What I'd do

Go where the warm relationships are

Hand out teams based on how many churches in each corridor have already been to Jenness Park. Those visits are going to convert best, so we put the most people in front of the people who already know us.

4Bay Area
3Central Valley
2Sacramento
1Fresno
Worth considering

Go where they're packed tightest

Sacramento and Fresno are compact, so a team there burns way less of the day driving. Moving a team north would buy us more finished visits, but they'd be colder doors than the ones we'd give up in the Bay Area.

3Bay Area
3Central Valley
3Sacramento
1Fresno
Still one call for you

We just pulled Sonora and the towns around it into the Central Valley, since it's the closest area to the camp and those churches should convert best. That still leaves 368 churches outside all four corridors, with 158 of them past Jenness Park guests — mostly the North Bay and outlying towns. Worth deciding whether any of those clusters earn a team before we lock this.